I completely agree with Daniel Finkelstein’s article in the Times today. In it he says that people have made their minds upon about Gordon Brown and now need a reason to vote Tory. The Tories should be sending out positive messages to give the populace enthusiasm.
The £20,000 death tax poster campaign was very negative and also speculative since it only attacked a possible tax and not one that has been put in place. It reminds me of the Labour posters of old, describing cuts of £35Bn in nurses and teachers when the Tories had only promised to reduce the increase in spending – thus no cuts. It was despicable of Labour then as the death tax poster is now. I expected better.
If you’re going to go negative, mention the many many things which Labour have promised and failed to deliver on. On Tax, mention the ‘no income tax rises’ pledge and then the many increases in NI. Mention the wider gap between rich and poor. Better still, don’t go negative and give positive messages.
Talk about bringing down the debt in a measured but effective way. Talk about no ID cards. Talk about remedies for Broken Britain. Talk about incentives for generating your own electricity. Talk about refunds for recycling, not taxes for rubbish. Talk about cuts in Council Tax. Bombard the country with positive policies on each billboard.
Squiffy.
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